Riverdale star Cole Sprouse and his twin brother Dylan Sprouse have partnered with J Brand Jeans for the New York fashion brand's latest campaign.

Dylan fronts the campaign, shot by Cole, and posted on Instagram '@jbrandjeans slapped me in some jeans and I did my best cool guy impression in front of @colesprouse‘s camera. The campaign looks great which is cool considering I don’t trust my brother’s vision at all. Thanks to everyone involved!'.